A house built on
restraint
Founded in Naples, Florida in 2019. Eighteen pieces a season, made in runs of a few hundred, repaired free for life.
It started with
one dress.
In 2019 our founder cut a single bias dress in a small studio on 5th Avenue South and sold it to eleven women in a week. No campaign, no runway — just the piece, and the way it moved.
Seven years later the idea is unchanged. We design a tight edit each season, produce it in runs of a few hundred, and spend the rest of the year improving the fit of what already exists. Nothing is released until someone on our team has worn it for a full month.
Three principles
Cloth first
Wool from Biella, silk from Como, shearling from a tannery in Spain. If a mill cannot tell us where the fibre began, we do not buy it.
Cut for the body
Every pattern is fitted on five body types before production. We adjust the shoulder, never the idea.
Made to be kept
Repairs are free for the life of the garment. Send it back and the atelier re-stitches, re-lines or re-buttons it.
Twelve partner
ateliers.
We work with twelve family-run workshops across Portugal, Italy and Spain — the same ones since our second season. They know our patterns by name and we know their floor managers by name.
Small runs mean small waste. Whatever is left of a bolt becomes a lining, a pocket bag, or next season's sample.
A quiet timeline
Founded as ALLURE LASHES, LLC in Naples, Florida. First bias dress — forty pieces, sold out in nine days.
First atelier partnership in Portugal. The wool coat is developed and becomes the house signature.
Shearling programme begins. Worldwide shipping introduced, duties included at checkout.
Repair service launches — free for the life of every garment we have made.
Autumn / Winter collection of eighteen pieces. The smallest edit we have ever released.
“A wardrobe should be small enough to know by heart.”ALLURE LASHES, LLC
Come and see the collection
Eighteen pieces, made in limited runs. Worldwide delivery with duties included.